Medvoice – medical online education
Medvoice – medical online education
Overview
Overview
Medvoice was created in 2019 as a company organizing conferences and workshops for medical professionals. Initially, these were offline events, but the business moved to online education during the pandemic.
I was hired to address the following:
The lack of digital representation of the brand.
Absence of digital sales channels.
Visual inconsistency across customer touchpoints.
To solve the problems I have chosen a no-code web platform that allowed fast iterations, testing, and simple integrations like embedded CRM and merchants.
I applied the holistic approach to design, starting from market and user research, to ideation, design and implementation.
In a year I hired and led a small design team.
Medvoice was created in 2019 as a company organizing conferences and workshops for medical professionals. Initially, these were offline events, but the business moved to online education during the pandemic.
I was hired to address the following:
The lack of digital representation of the brand.
Absence of sales funnels.
Brand inconsistency across customer touchpoints.
To solve the problems I have chosen a no-code building platform that allowed fast iterations, testing, and simple integrations like embedded CRM and merchants.
I applied the holistic approach to design, starting from market and user research, to ideation, design and implementation.
In a year I hired and led a small design team.
Medvoice was created in 2019 as a company organizing conferences and workshops for medical professionals. Initially, these were offline events, but the business moved to online education during the pandemic.
I was hired to address the following:
The lack of digital representation of the brand.
Absence of sales funnels.
Brand inconsistency across customer touchpoints.
To solve the problems I have chosen a no-code building platform that allowed fast iterations, testing, and simple integrations like embedded CRM and merchants.
I applied the holistic approach to design, starting from market and user research, to ideation, design and implementation.
In a year I hired and led a small design team.
Context
The team
The team
It was just the 3 of us at the beginning, with founders holding CEO and CFO roles. Gradually company had grown to a team of 15 (sales, project management, content, support, a small design team, and technical staff).
It was just the 3 of us at the beginning, with founders holding CEO and CFO roles. Gradually company had grown to a team of 15 (sales, project management, content, support, a small design team, and technical staff).
Time frame
Time frame
4Q 2019 — 4Q 2021
4Q 2019 — 4Q 2021
Research
Research
The key takeaway from the market research:
The Medvoice competitors provided a low level of support and inconsistent user experience across touchpoints.
The key takeaway from the user research:
A Medvoice client wants to receive a high-quality education that provides both valuable information and a pleasurable user experience so that they can be confident in their day-to-day work.
Since a significant portion of the target audience utilized platforms such as Facebook, Instagram, and other modern services, they wanted their education provider to be contemporary as well.
So, we agreed to adopt a human-centered approach to design, pay attention to aesthetics, and build great customer support.
The key takeaway from the market research:
The Medvoice competitors provided a low level of support and inconsistent user experience across touchpoints.
The key takeaway from the user research:
A Medvoice client wants to receive a high-quality education that provides both valuable information and a pleasurable user experience so that they can be confident in their day-to-day work.
Since a significant portion of the target audience utilized platforms such as Facebook, Instagram, and other modern services, they wanted their education provider to be contemporary as well.
So we agreed to adopt a human-centered approach to design, pay attention to aesthetics, and build great customer support.
The key takeaway from the market research:
The Medvoice competitors provided a low level of support and inconsistent user experience across touchpoints.
The key takeaway from the user research:
A Medvoice client wants to receive a high-quality education that provides both valuable information and a pleasurable user experience so that they can be confident in their day-to-day work.
Since a significant portion of the target audience utilized platforms such as Facebook, Instagram, and other modern services, they wanted their education provider to be contemporary as well.
So we agreed to adopt a human-centered approach to design, pay attention to aesthetics, and build great customer support.
Initial launch
Initial launch
The first website allowed:
Selling tickets to offline events (landing pages) and growing customer base.
Establishing the connection between the brand and the target audience.
Qualitative analytics reporting with Google Analytics, Hotjar.
Testing assumptions and analyzing user flow.
Monitoring touchpoints.
The launch enabled the business growth by 300% in a year and to turn into an online education provider with new types of services, a bigger team, and new challenges.
The first website allowed:
Selling tickets to offline events (landing pages) and growing customer base.
Establishing the connection between the brand and the target audience.
Qualitative analytics reporting with Google Analytics, Hotjar.
Testing assumptions and analyzing user flow.
Monitoring touchpoints.
The launch enabled the business growth by 300% in a year and to turn into an online education provider with new types of services, a bigger team, and new challenges.
The first website allowed:
Selling tickets to offline events (landing pages) and growing customer base.
Establishing the connection between the brand and the target audience.
Qualitative analytics reporting with Google Analytics, Hotjar.
Testing assumptions and analyzing user flow.
Monitoring touchpoints.
The launch enabled the business growth by 300% in a year and to turn into an online education provider with new types of services, a bigger team, and new challenges.
Shift to online education
Shift to online education
In the last quarter of 2020, due to COVID-19 restrictions, the business decided to pivot into online education extending its service portfolio with new types of events and learning materials, increasing coverage with new medical areas, and growing internationally.
The redesigned website introduced new and improved existing capabilities:
Elearning capabilities.
Streaming events and webinars with customer interactions.
Simplified and consistent design system and design guidelines, utilized across the website, and marketing materials, including customer emails and offline prints.
Improved search and navigation.
Improved analytics reporting.
In the last quarter of 2020, due to COVID-19 restrictions, the business decided to pivot into online education extending its service portfolio with new types of events and learning materials, increasing coverage with new medical areas, and growing internationally.
The redesigned website introduced new and improved existing capabilities:
Elearning capabilities.
Streaming events and webinars with customer interactions.
Simplified and consistent design system and design guidelines, utilized across the website, and marketing materials, including customer emails and offline prints.
Improved search and navigation.
Improved analytics reporting.
In the last quarter of 2020, due to COVID-19 restrictions, the business decided to pivot into online education extending its service portfolio with new types of events and learning materials, increasing coverage with new medical areas, and growing internationally.
The redesigned website introduced new and improved existing capabilities:
Elearning capabilities.
Streaming events and webinars with customer interactions.
Simplified and consistent design system and design guidelines, utilized across the website, and marketing materials, including customer emails and offline prints.
Improved search and navigation.
Improved analytics reporting.
Design elements
Key learnings
Key learnings
Challenges:
Being the sole designer on a project with neither technical nor design colleagues makes you a generalist.
Gaining skills along the process.
Outcomes:
Some of the design solutions are still used by Medvoice on the website, which means they proved to be successful:
https://medvoice.net/
Challenges:
Being the sole designer on a project with neither technical nor design colleagues makes you a generalist.
Gaining skills along the process.
Outcomes:
Some of the design solutions are still used by Medvoice on their website, which means they proved to be successful:
https://medvoice.net/