Yulia Velikanova design portfolio

UX / product / service designer, uk

As a product designer with service design training and an information security background, I bring a broad approach to solving problems.
I dive into details, challenge assumptions, and connect people across functions to uncover the right solution.

As a product designer with service design training and an information security background, I bring a broad approach to solving problems. I dive into details, challenge assumptions, and connect people across functions to uncover the right solution.

Projects

DEMO application for the Supply Chain conference

Check prototype

Purchase order release portal for a retail company

The goal of the interface was to save time, grow trust and help make more profitable decisions.

Result: The company effectively increased the number of POs that were shipped to the locations where they were particularly needed. The time of decision making dropped from the whole day to 3 hours. More than that the decisions on which PO to ship first can now be made by buyers instead of taking the whole day of the CSO (Chief supply chain officer).

Coming soon

Website design – Alternatives to Conflict (charity)

Website design (charity)

Designed clear, low‑friction web journeys for people in conflict situations, focusing on reassurance and trust.

Website active

Online education platform design (startup)

End-to-end website design and implementation (Startup)

Website design and implementation – Medvoice

Created a website to streamline event discovery and registration for external users (medical professionals), and automated leads reception for internal users (sales team), ensuring visual and content consistency.

Smoother registration and purchase flows improved completion rates.
Automation reduced manual work for the sales team.
A consistent visual language and clear layout boosted customer delight and loyalty.

Coming soon

App redesign (side project)

Redesigned a school-parent communication app to reduce cognitive load and improve usability for busy parents.

Case overview

Workshop facilitation

Workshop facilitation – Crowd Legends

Facilitated an interactive workshop for ‘CrowdLegends” to test the gameplay with real players, interviewed several participants, and provided research analysis.

Coming soon